Itqan® define CRM as about managing your customer base to ensure that they stay with you and therefore yield a better profit ; while enhancing techniques to get rid of those customers that take up a disproportionate amount of time for the profit that they yield.
Itqan® have developed a package for delivering and establishing a CRM system it is found that no organization today can be agile in change without effective customer relation program.

Itqan® CRM program helps organizations establish all universal specific customer issues that is of concern to your customers and to you regarding their satisfaction tracking and knowing. We establish it in a way that is meets world class and best practices in your type of industry.

Through Itqan® CRM programs we would ensure that the personal touch of the organization is well maintained within your corporate culture and practices. CRM that Itqan® is based on the simple methodologies of knowing each customer, their needs and wants and recent past experiences ; hance increasing the knowledge base of value added services that pleases the clients.

Through Itqan CRM® tools , log sheets , deep dialogue , visual management , focus groups and other best practices the organization could re-create the position where it know best its customers and understand what makes them tick. Hence, we focus on customer share rather than market share, using the Pareto rule that 20% of your customers will deliver 80% of the value, and is about understanding just who that 20% is.

Itqan CRM® would keep you focused through Team based workshops on generating a value generating proportion through maximizing the return from customers and therefore offer customers the products and services they demand.

The Basis of Itqan® CRM programs targeting Organisational Excellence

• Ensure that organization have innovative techniques in capturing new customers with effective cost while developing more focus projects to retaining existing customer with more value added services.

• Ensure that the organization have least customer satisfaction and target zero lose of customers

• Deliver Market research services to maintain a targeted level of retained customers

• Make strategic plans and monitoring of KPI’s that focuses the efforts on “excellent” customers - i.e. those that are likely to yield good returns

• Focus on techniques on enhancing cross-sales, repeat orders, referrals improvement.

• Establish Total People Involvement in the CRM initiative to ensure full appreciation in the way in which customers are perceived and managed.

• Ensure that customers' quality life is improved through the services offered

• Itqan® have a focused Psychometric Programs that support organizational excellence that ensure effective planning and facilitation of the changes to the staff behavior through effective competency based programs. It helps in planning and thinking through the implications, involving the users in the planning and ensuring that the people side is not overlooked in any implementation.

• Introduce a new culture and change incentives including the HRM System in order to motivate staff.

• Launch a customer or staff loyalty programs that would support CRM and Customer Results.

• Enhance the ability of the organization to 'cherry-pick' their customers through establishing a knowledge based systems that would have all the necessary information as the number and frequency of interfaces of such customers.

• Itqan ® have a CRM Audit services through different program names as Kaizen and Mystery Shopper focuses on building both CRM internal and external information mechanisms – where the internal CRM focuses on the utilization of customer results data – i.e. what the organization doing with it and how it used to increase its market share. While the external information mechanisms – focuses on the perception of customer (other call it market research) on what is going on in the market place - what are your competitors doing, is regulation changing what you do, what is the press and other media saying. The Itqan® CRM Audit ends with a formulation of more focused corrective and preventive actions that would enhance customer results. Also , during the CRM Audit we study the interfaces that each customer has and collecting the information necessary to enable the right level of service and tailored products to be offered.