Almost all development agencies agree today that there is a direct correlation between continual socioeconomic improvement and Small and Medium Sized Enterprises (SMEs) development. We believe that SMEs have an important role to play in the growth dynamics of a country; but we also believe that there are unfortunately some barriers that might prevail against reaching such a goal. Such obstacles include the lack of accurate market information and statistics, or even the lack of proper marketing skills. That is why we believe that any project should be supported by an extensive market research that aims at filling this ‘Information Gap’.

As part of its commitment to promoting development, Itqan® thought of a ground-breaking approach that could help SMEs seeking funding from development banks and agencies increase their rate of success. We believe that a feasibility study is a pre-requisite for any loan application; yet we tend to think that such a study should be preceded by extensive market research to identify the strengths, Weakness, opportunities, as well as threats (S.W.O.T Analysis) existing in the proposed project.

Such an endeavor aims primarily at strategically positioning the new investment venture to ensure not only its viability, but also the means by which an investor can penetrate a market and establish a strong presence. Feasibility study helps reduce the risk and speculation associated with new investments.

Just like the planning phase is an important aspect in any project, a regular follow up and assessment are equally important to maintain an upward slopping curve of development. Measuring the success of any investment venture entails assessing the accruing tangible as well as intangible results. The Return on Investment (ROI) method is one of the reliable indicators as to whether a given investment can succeed in creating a virtuous circle of development within its operating environment or not. Itqan® uses it for measuring both the negative and positive externalities generated by a certain project